Signed, Sealed & Delivered
Signed, Sealed… Delivered explores the value and
challenges that businesses find in using certification and labeling
as tools to improve economic, environmental and social outcomes
across global value chains. Certification, labeling and the
standards-setting organizations behind them have been pioneers in
building a more sustainable economy. For businesses, they provide a
credible, consensus-set reference point for collective action,
access to expertise and networks, and can spur demand for certified
or labeled goods. But the very traits - governance and
inclusiveness - that make consensus-based standards so useful as
credible mechanisms for collective action also pose challenges for
businesses seeking to move quickly and to di!erentiate themselves
in the marketplace. And like any tool, certification and labeling
have limits - including limits to scale.
The report concludes that there is a need to deconstruct
and evolve the old model that combines standards, certification and
on-pack marks. Instead we urge a shift towards a new model based
upon increasingly demanding and pre-competitive standards, above
which brands compete, collaborate and partner with civil society to
transform supply chains and consumer norms and behavior, and where
civil society and government evolve more e!ective and e"cient ways
of holding business accountable.
Click
here to download the full report.
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