New Additions for Tourism Accreditation
Two-and-a-half thousand more accredited tourism
businesses have joined the 10,000 accredited
businesses that have the opportunity to identify themselves
as quality operators by carrying the TQUAL
tick.
The T-QUAL tick, launched in May 2010, is a recognisable symbol
of quality, allowing consumers to make better-informed choices when
selecting tourism products and services.
The 2,500 businesses are part of three tourism accreditation
programs which have now joined the T-QUAL national accreditation
scheme:
- EC3 Global's EarthCheck Program which
helps travel and tourism operators give guests the best possible
experiences while minimising their environmental footprint.
- Caravan, RV and Accommodation Industry of Australia's
National Accreditation Program which
reassures consumers that a caravan park operator is committed to
quality and professionalism.
- Restaurant and Catering's Savour Australia Plate Rating
Scheme which offers customers a guide to some of
Australia's best dining experiences.
The Minister for Tourism, Martin Ferguson AM MP, applauded all
three accreditation programs for their commitment to quality and
welcomed them into the T-QUAL family.
"A national brand of quality will enable consumers to recognise,
and engage with, quality tourism products and services," Minister
Ferguson said.
"By raising and standardising quality among all types of tourism
enterprises in Australia, consumers can have confidence in the
tourism products that are displaying this accreditation
symbol."
Minister Assisting on Tourism, Senator Nick Sherry, said the
recognition provided by accreditation was vital in a competitive
marketplace.
"T-QUAL accredited operators commit themselves to offering
quality, reliability and good customer service," Senator Sherry
said.
'T-QUAL's recognition of this commitment to professionalism
allows accredited operators to differentiate themselves to
customers.
"Programs that haven't applied to join up should seriously
consider doing so, for the sake of their members and the
competitiveness of the Australian tourism industry as a whole."
The Australian Government has committed $5.5 million to T-QUAL
Accreditation over four years.
T-QUAL does not replace existing schemes. Tourism businesses can
apply to use the T-QUAL tick through a number of existing
accreditation programs. The Tourism Quality Council of Australia
will ensure accredited programs uphold the principles of quality
and accountability.
More information on the application process is at www.ret.gov.au/tra
Media contact:Cathryn Tilmouth (Ferguson) - 0401 222 941
Joe Scavo (Sherry) - 0413 800 757
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