EarthCheck opens office in Beijing, China
16 January 2012, Beijing. EarthCheck - one of
the world's largest certifiers of sustainable travel and tourism
operators - today announced the opening of an office in Beijing,
China. The Beijing opening comes on the back of phenomenal company
growth in region, driven by the financial benefits that sustainable
operations deliver.
EarthCheck already has more than 1,300 clients in over 70
countries and recently extended its global agreement with SAI
Global for the delivery of EarthCheck audits in region.
The Beijing office will be headed by Ms Yan Ke. Yan completed
her Bachelors and Masters Degree in Tourism Business Management
from Beijing International Studies University before acquiring a
Masters degree in Advanced Commerce from the University of
Queensland. She has since worked as an associate lecturer for one
year at their business school and acquired ten years of experience
within the tourism industry. In this time Yan founded the
Association of Australian Ecotourism Research and has built a
strong network in the tourism and academic fields across both China
and Australia.
"We're delighted to have Yan heading to our Beijing office"
explained Stewart Moore, CEO of EarthCheck. "She's highly respected
by the industry and will be an excellent local contact for our
Greater China Members as we further extend the company's
reach."
Used by companies such as ACCOR, InterContinental Hotels Group,
Sandals Resorts International, Langham Hospitality Group, Banyan
Tree Holdings and Carlson Asia Pacific, EarthCheck's web-based
solutions have helped clients* measure reductions of close to 400
million kg of CO2e and savings of over 12 billion litres of water
in their first year of participation.
"Optimal performance is the dream of every business manager,
regardless of which country they operate in," said Yan Ke.
"EarthCheck are the experts in climate change and sustainability
with an ability to not only assess the operational bottom line but
understand what is needed to influence change and reduce the
environmental footprint across a portfolio."
As one of the very few international environmental benchmarking
and certification programs for tourism, EarthCheck is widely
recognised for its comprehensive coverage and rigor of its
science.
By opening an office in Beijing, EarthCheck aims to further
extend its reach in Greater China and to foster increased
understanding of the importance and advantages of adopting
sustainable tourism practices that deliver triple bottom line
outcomes.
EarthCheck
EarthCheck is one of the world's largest certifiers of
sustainable travel and tourism operators; with more than 1300
clients in over 70 countries. Its integrated environmental
management system complies with the Intergovernmental Panel for
Climate Change (IPCC) Guidelines for National Greenhouse Gas
Inventories, the World Business Council for Sustainable Development
(WBCSD) Greenhouse Gas Protocol, and the International Organisation
for Standardization (ISO) 14064 range of standards for greenhouse
gas accounting. It is also aligned with the GRI, NABERS,
Agenda21, ISO 14001 and GSTC criteria and is T-QUAL Accredited. For
more information go to: www.earthcheck.org
* Sample 500 hotels 2009/10 benchmarking period
Contacts:
EarthCheck China
Ms Yan Ke
Email: yan.ke@earthcheck.org
Cell: +86 186 0055 0852 // Tel: +86 10 6567 6366
Ext: 807
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